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I think it has a lot of potential and still has to grow. market, as a market, it's big enough for gaming, but mainly until now, it was focused on the console game side. Obviously through our studies, we saw that infrastructure and necessary surrounding environment for our online gaming was becoming more and more mature. But because of the success of MapleStory, we really saw how the market was going and how people were becoming more adoptive of the online experience. In fact, we tried to service our game back in early 2000 - I think it was 2001 or something like that - and we haven't actually quite succeeded. We thought that the market might now be mature enough. actually, the users were coming in without any marketing activity or anything.
We just launched our server there, and managed it remotely from Korea. Stephen Lee: We launched the MapleStory service back in late 2005, and it was the first time we actually started off by just putting our service there, without conducting any marketing activities or anything.
Nexon: Stephen Lee, manager of international business developmentįrom your perspective how is the expansion into the U.S.
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We're trying to establish the fact that games can be played by anyone, not just by adults."įor many more insights into this vibrant and unique territory for gaming, the full transcripts of these interviews follow. The company itself will make an investment for that. We want to establish the base first for the Xbox 360 by releasing games more fit for Korean gamers. Lim sees the Xbox 360 market as presently laying the groundwork for consoles catching on in Korea - "The console games market is not really successful here. The groundwork is still being laid, however - Nexon is working with Nintendo on MapleStory DS, but others are still evaluating the market. Xbox 360), were universally interested in vaulting into the console and handheld markets, and growing audiences both inside and outside Korea with these projects. The interviewees, which also include mobile developer Com2Us's president Ji Young Park and Dae Hwan Lim, Microsoft's marketing coordinator of the Entertainment & Devices (i.e. We'll make it very fancy, so it looks like a console game."
"We will make Audition packaging that looks like a DVD case, which will have the client and some special item like clothes, and some special present inside. So they just introduce, and with Audition users, they play the game, on TV." The company, however, is taking a different tack for the game in Europe, where it's struggling to find a foothold.
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"So now, we have a regular TV show, where we invite celebrities on TV, so they're talking about gossip things and their current views and they are bringing their new album, if they are singers. Yoo-Ra Kim, CMO and director of T3, the company behind the massively popular Audition, speaks on the role of traditional media in promoting the casual-focused MMO. We have no choice but to go for those," noting, "We can't really push for the Korean way. Also the next-generation consoles like the 360 shows great graphics, and a lot of CPU power. allows Webzen to ".calculate ROI easier than online games.
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He observes that though the Korean market is lucrative due to its high number of online users, the packaged software market in the U.S. Webzen's development strategy manager of global studios, Sang Woon Yoon, points out the company has one game in development in China - as do some of the other participants - given the rise of that market. We think in a couple of years, the situation will dramatically change." Despite relying on microtransactions for much of its revenue, Lee "can't rule out the merits of the subscription model." I think it has a lot of potential and still has to grow." But he cautions that "Considering the market size and the existing number of gamers, I think we have a long way to go. Nexon's manager of international business development, Stephen Lee, points out that "We think that the U.S. To that end, Gamasutra presents five complete interviews with a variety of members of top companies in the market, conducted principally at the annual Seoul-based consumer games show GStar, to offer their perspective on the industry in 2007.
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